A Magazine Curated by Vivetta

Final Project 2020

Inspired by “A Magazine is Curated by” we use the elements of storytelling to create an editorial around an independent fashion brand Vivetta, where we display the designer as the guest editor from our perspective. We decided to focus on exploring Vivetta’s mentality and present her story through psychedelic elements in order to show the idea of unlimited childhood where everything is possible.

Team: Kara Luhtanen, Ece Piristine, Reut Ben Halevi
This is a fairytale based on the dreams of the protagonist. More than that, it’s her spiritual journey. Our protagonist is the woman Vivetta portrays through her designs. By telling her story, we allow readers to travel through a secret door, leading deep into her mind. Based on the idea that through symbols and metaphors, our dreams force us to face the truths we are avoiding in our daily lives. Our protagonist’s dreams are her reality, a place where she faces challenges and experiences that help her to understand and manage reality.