Packaging

While the magazine will be published in digital form, it can be purchased physically. For the physical option we created packaging in the form of a CD pocket, that contains a card with a QR code, through which the customer can access the digital magazine.

With this design we hope to engage the buyer with a nostalgic feel of CD pockets, appealing to the early Gen Z generation leading them deeper down a digital rabbit hole that is our magazine.

Packaging concept, design and execution: Kara Luhtanen