Identity book build around shaping, visualising and communicating the identity of an emerging designer Alexandra Bucur. The goal of this project was to analyse the designers inspirations and collection, shaping their identity and brand by creating an identity book, containing their visual language and a final photoshoot. With this ultimately determining the brand direction.
The final concept was to focus on embracing femininity in a new way by presenting a modern image of women in the contemporary world. Depicting a strong independent woman yet delicate and intellectual, breaking free from the traditional stereotyped vulnerable woman. Making every woman feel like they can aspire to anything and express their true authentic selves through Alexandra Bucur’s luxury leather accessories. Displaying these products as not only accessories but rather as an extension of ourselves. A second skin.
Team: Kara Luhtanen, Maria Vittoria Salcerini, Anndya Simard
